That's pretty much what a bike shop should be...having a nice variety of brands to choose from, decent prices, and good people. I bought my mountain bike there years ago and can't complain. I guess the only thing that could be mentioned is that it's another small shop thus they won't have the largest selection to choose from. However, you get more personalized attention. It's a fair trade-off.
I love the boardwalk as a nice diversion. It's a fun place to bring out of towners to show another side of Santa Cruz. It's smaller than some other boardwalks, but there is so much history here. There's a decent selection of rides, it's close to the water (other boardwalks seem to be faaaar from the water), at it just has a fun atmosphere about it. I generally don't enjoy doing the touristy things, but this is one I can handle and actually enjoy. If you need a break you can walk to the end of the pier and watch the sea lions and grab a bite and then head back.
They're the biggest theater in the area which is their main selling point. Situated right there in downtown Santa Cruz, you can't miss it. They'll have the latest releases and some of the theaters have great seating. The crowds however can be unbearable so get your tickets early for the big films.
Scotts Valley 6 is good for when you can't find a particular movie in Santa Cruz. Head on up there and catch a middle of the road flick (Santa Cruz seems to cater to the truly mainstream for the rest of the world and the bizarre movies for the quirky locals). It's worth the drive and I've never encountered crowds that annoyed me.
This seems to be a small theater that was an afterthought. Tucked in the back of a small shopping center but in a crowded intersection, you can't help but wonder why there isn't a bigger and better theater so close to the mall. Sometimes it's a bit dirty. Some evenings however they have amazing prices. It's worth checking out and deciding for yourself if it's charming or dirty.
Another tiny theater that's almost hidden from public view. This can be a good thing when they have a movie you'd like to see and the rest of the world is at the more popular and easier to find theaters. However, it sometimes seems a bit neglected and that the staff is there to get paid to do the minimum. Still a good place to go though.
This is a small theater tucked away in the corner of a shopping center. It's only got two screens but despite all this "small town charm", it's got decent screens, newer movies, and is quite clean. I've never encountered any sort of hassle or had any complaints while seeing movies there.
I've visited Toadal on a friend's pass a couple times and enjoyed it. There aren't a bunch of muscle-bound types walking around or people there who only want to show off their great bodies. You can usually get in a good workout and not feel intimidated at all. They could stand to have a few more free weights and more space but maybe that's part of their charm...their small size.
How can a dentist be an enjoyable place to be? Dr. Kemerling made my first visit to a dentist in years an enjoyable experience. The staff was very friendly and the conversations weren't forced. They were all very professional and did a great job on my teeth. The hours were actually hours a working person could use. I highly recommend them.
I've done a good bit of mountain biking up in the hills of Wilder Ranch. They've got some good single track and the view of the bay up there is spectacular. You can also take some hikes along the bluffs and see some gorgeous views and a variety of wildlife. I've come across deer, a bobcat, pelicans, sea lions, a big snake, and other little critters. It's a fun place to visit and offers much depending on your mood and activity level.