I have had quite a few piercings done, all at different shops. Golden Rule is by far, my favorite.
Aaron is the best piercer! They are all very knowledgable, and professional. Yes, the piercing jewelry is more expensive than the jewelry you would by, say, at the mall, but it is high quality metal. The cheap jewelry you get at Hot Topic and Spencers is just that...cheap jewelry. If price, and not quality is your main concern, might as well buy in bulk on eBay.
Now that I have been to Golden Rule, I will not get pierced, or tattood anywhere else!