This and their sister store, Ornamentea, are the two best bead stores I've found in the Triangle Area yet (and I've made it a mission to visit every one of them). Lots to look at, helpful staff, their merchandising is incredible -- it's a mix of antique-y / vintage and yet crafty/cool modern at the same time. If you love beads, jewelry making, decoupage, stamping, (and more), this is the place. I can't go to either store without spending at least an hour or more each visit. THE place(s) to go for Bead Freaks!