I appreciate the straight forward attitude of the stylists and colorists vis-a-vis the false-friendly, kissy-face pretensions of so many other upper-end salons. I'm not looking for a BFF but good hair. George always gives me great color (highlights and single process) and Agnes (and now Hain) never disappoint me in the cut and style department. Rare among high-end salons, they have a station where you can dry and style your own hair after a color. I live between Chicago and LA and travel the world extensively. Have visited and can afford top salons and I keep going back to Ifergan. SO much better than any stylist I've tried in Santa Monica. Best value for good dependable outcomes. Paid the premium for Charles once. Not really worth the extra cost. Front desk people sometimes a little ditsy, but that's pretty universal these days.