I was referred to Union Diamond from my best friend. He thoroughly researches all of his decisions. With that I put them at the top of the list however I did some research myself. They were 50% lower than Zales, Jareds etc. I was amazed. I communicated with the online chat person. I told her what I wanted and she e-mailed me diamonds she found almost daily until I received the 3 I was looking for. Then I went into the showroom and picked my diamond and the setting. The customer service was great. When I purchased the diamond I received authentic papers on my diamond. I had it appraised and insured thru another company. They verified what I purchased. You can't get a better deal for the price and quality.