I love ultimate tan! I love that I hardly ever have to wait to tan! I have been going to ult. Tan for a few years and have visited several locations, which makes it convienient. I work in the cosmetology industry and I do believe my expectations and standards of customer service is set high. I'm not saying the staff is not friendly, I just believe that when one is not having a good day I can always tell. I recommend ult. tan to friends and family!